Criteria covered innovation, clarity of concept and the integration of bodywork with mechanical components, as well as overall aesthetic appeal.

Among the contenders were Odyssey Motorcycles' X-Rod, a muscular custom bike derived from the Harley-Davidson V-Rod; Yamaha's MT-05 study; the new Kawasaki EN-6; the Triumph Daytona 675; Yamaha's R6; the Suzuki GSR; and the Polaris Revolver, a concept quad.

"The HP2 impressed the jury by its simplicity and clarity of concept", explained Glynn Kerr, co-founder and president of the MDA. "It is a strong statement, almost Ducati-like in its minimalism, and yet still every bit a BMW. It's a perfect example of how less can mean more."

Jean-Michel Cavret, director of BMW France's motorcycle division, accepted the "Best of Show" trophy on the BMW stand during the first public day of the show.